As a business, the worst mistake you can make is devoting time, money and energy into creating a product, only to invest in poor quality product photography. This part of selling your product has never been more important with social media platforms, websites, Amazon and eBay all being so image focused you could really be missing out on those all important sales.
Taking a semi-decent shot has never been easier in fairness; a simple light box and a phone can get you product photos. However, capturing professional well lit and styled imagery that also shows off your brands’ personality isn’t easy and this is what really sells products and brands.
Here at pro exposure photography, Commercial photography Bedfordshire, we understand the importance of professional product photography plus lighting and how this can positively affect your business. With this in mind, here are 4 of the most important benefits to having good product photography.
1) Show your products
If your business sells food, clothing or beauty products, you should showcase these in the best visual way possible. No matter how big or small your business may be, high quality product photography will make your brand look more established and help you stand out from competitors as well as give buyer important information about what they are about to purchase.
2) Show your personality
Did you know that taking your own library of product photography is much more effective than using stock images. Professional photos showing real people, products and services are a great way to show your company’s personality. Authentic photos allow consumers to make personal connections with your brand and increase their confidence and credibility in you and your product.
3) Increase publicity
Having your own supply of professional product photos means you’ll have an opportunity to increase your publicity. Sharing these tailored images in advertising and editorial applications will show your company in a great light.
4) Stand out
Whether you have a highly recognisable product or facility, it’s important to highlight this everywhere possible! Sharing great images of what makes you unique on social media or promotional materials will make you stand out and they are much more memorable to your audience.
Before you hire a professional photographer, make sure you choose one who can capture your product photography effectively and establish your brand identity. Here at Pro Exposure Photography, we provide product photography in Bedfordshire and across the UK that will ensure you stand out from the crowd. We have worked with small businesses, high street brands and large international companies see some of our clients and work HERE.